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How does NetEase Telecom use "幸福文化" (Happiness Culture) to create a growth engine for an AI software service company?

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Wang Hsien Telecom, as a company that has won the "Happiness Enterprise Award" for five consecutive years, not only focuses on breakthroughs in AI technology and services, but also deeply cultivates a core talent development and corporate values centered on "happiness culture." Starting from traditional upscale customer service and successfully transforming into a leading AI software service company (AI SaaS), Wang Hsien Telecom's development journey demonstrates how to integrate employee trust, career development, and a diverse collaborative culture, becoming the fundamental driving force of business growth. Throughout this transformation process, every stage within the company proves that "happiness culture" is not just a slogan, but a powerful competitiveness that can achieve sustainable development. By exploring the career stories and growth journeys of three employees, it will reveal how Wang Hsien relies on an inclusive team culture, deep trust in and nurturing of talent, to forge a unique technological path with warmth.


Wang Hsien Telecom's HR Director Florence received the "2024 Happiness Enterprise - Gold Award for Technology R&D" from 1111 Job Bank.


Winning the "Happiness Enterprise Award" from 1111 Job Bank for five consecutive years, Wang Hsien Telecom makes "happiness" not just a slogan but a reality in everyday workplace culture. Starting from upscale customer service, it successfully transformed into an AI software service company (SaaS), relying not only on technology or product upgrades but creating an environment where employees feel trusted, actively engage, and continually grow.

"Technology can drive efficiency, but only people can create trust and warmth," said CEO Chen Hsieh, emphasizing that the essence of a business is not just selling products but a collective process of creating value by a group of people.

It is precisely this belief, combined with years of accumulated service experience, that has allowed Wang Hsien Telecom to transition from a service-based enterprise to a product-focused company, making "happy workplaces" its core competitive advantage.


From a workplace novice to an independent product developer

Product developer Eden humorously mentioned that joining Wang Hsien freed him from his originally shy personality, making him more capable of asking questions and engaging in discussion, as well as becoming more confident.


"I came in as a blank slate, and now I can independently develop features and participate in AI Agent-related research projects."
Product developer Eden has been with the company for four and a half years; this is his first full-time job. When he first joined, he candidly admitted that he lacked confidence, but Wang Hsien designed a complete training program for beginners, including task challenges, demo meetings, and project book clubs, allowing him to gradually grow through practical experience.

"At first, I didn't know how to speak up, but later I learned to ask questions proactively and seek team assistance in real-time." Eden transformed from a passive task executor into an active team collaborator who offers suggestions.

He emphasizes, "Our team has a strong cohesiveness; everyone wants to do a good job, even if it's not their own responsibility, they will proactively help out." He is currently involved in AI Agent-related research and hopes to apply his learning to product development, continually optimizing platform functions.


From challenges to career heights, lighting up the stage for the team

Operations Manager Yu Rong continuously breaks through herself in career development and also meets a partner; now they have a daughter, and both career and family are fulfilling.


Senior Operations Manager Yu Rong has been with the company for 14 years, rising from a customer service representative to leading a service team of hundreds. Her growth comes from a series of proactive choices to embrace challenges.

"I am very afraid of monotonous work. Whenever I feel ready, I actively seek more difficult tasks." She has handled extremely stressful consumer dispute cases, participated in high-end brand introduction projects, and coordinated cross-departmental systems implementation, gradually accumulating solid management skills.

"The greatest happiness is seeing the colleagues I have trained shine in suitable positions," she said.

The company not only provides a complete training system for cultivating reserves of talent but also a coaching system and cross-project communication mechanisms that allow every potentially talented individual to be recognized and developed. When managers encounter new problems, they can quickly learn from solutions from other teams. "This is a very sharing culture; as long as you are willing to ask, there will be someone willing to answer."


From self-centered to achieving others, the workplace transformation of a new dad

Jo, who just finished his parental leave, shared with us that coming to work is like heaven compared to staying at home with a child, and it has also made him more patient and empathetic towards the younger generation.

Senior specialist Jo is also one of the reserves of talent, having joined Wang Hsien 14 years ago. Major life events such as marriage, childbirth, and parental leave all occurred while he was employed, witnessing the culture of inclusion and trust within the company. "My supervisor never put pressure on me, and upon returning, I quickly resumed my original position."

He said. This experience of parental leave also changed his attitude towards work. "In the past, I only wanted to excel myself, leaving other matters to my supervisor. But after becoming a dad, I began realizing how important it is to ‘teach a newcomer well.’"

Now, he takes the initiative to act as a mentor, helping newcomers adapt to the processes and culture. "I often encourage them not to be afraid to ask questions; just understanding one more sentence each day accumulates into growth."

Jo also tailors different guiding strategies based on each colleague's personality traits: "Some members of our team are quieter, but actually very detail-oriented; others talk more and are suitable for outward communication. Everyone has a suitable position, it just needs time and companionship." He emphasizes that accompanying others' growth is another form of career achievement.


Making happiness a competitive advantage, not just a slogan

"We cultivate people not because we have resources, but because we believe in people and are willing to invest resources."
CEO Chen Hsieh likens a leader to a "shepherd": — not standing in front issuing orders, but walking alongside the team, ensuring that everyone can find their own rhythm and direction.

This belief is also reflected in the company's systems. Wang Hsien Telecom has established a comprehensive promotion and salary adjustment system, mentoring mechanisms, capability maps, and cross-departmental learning communities, allowing every employee to see their growth path and possibilities. The company also offers psychological counseling and assistance resources to help colleagues facing work pressures, life transitions, or psychological challenges to receive substantial listening and support, allowing them to navigate different stages of challenges with peace of mind.

The management team consists of individuals from diverse backgrounds and specialties, not only making decisions more nuanced and inclusive but also shaping a culture that values trust, listening, and collaboration—allowing everyone to recognize their own value, grasp the rhythm of progress, and continue to grow with mutual encouragement.

"We believe that happiness is not a slogan but a process of continuous adjustment and dialogue," Chen Hsieh emphasized, "When employees genuinely feel seen and trusted here, they will naturally bring this warmth to every interaction with customers."

Wang Hsien Telecom's transformation path is based on the value belief in trusting talent and growth orientation, making happiness culture the nourishment for innovation and growth, while also charting a "warm technological path" in the era of AI transformation.


Expansion of the global footprint and the shepherd leadership philosophy

Starting from Taiwan, Wang Hsien Telecom's business now covers Asia, North America, and Canada, gradually establishing a global service network. Chen Hsieh states that while technological innovation is important, establishing corporate culture is equally crucial.

"As leaders, we are like shepherds, serving our employees to make them feel accomplished and respected." Chen Hsieh emphasized that only when employees find passion and self-fulfillment in their work can they naturally transmit this "warmth" to every customer.

"When we focus on technological innovation, we must not neglect the value of humanized service." Chen Hsieh summarized that regardless of how technology develops, making customers feel the care and warmth of the brand is key to maintaining competitiveness in the fiercely competitive digital wave.

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