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How to leverage Gen AI to create industry-leading AI customer service and CRM solutions?

7 minutes讀

Published Jul 3, 2024

How to leverage Gen AI to create industry-leading AI customer service and CRM solutions?
How to leverage Gen AI to create industry-leading AI customer service and CRM solutions?
How to leverage Gen AI to create industry-leading AI customer service and CRM solutions?

Telligent 3.0: A Brand New AI-Driven CRM Solution

During the meeting, Seven shared that the AI CRM Telligent 3.0 is primarily driven by Telli AI technology, covering a one-stop platform for member management, marketing interaction, micro-commerce, data analysis, intelligent customer service, and communication across six key centers. It provides comprehensive CRM solutions for flagship clients in six major industries including e-commerce, healthcare, home appliances, retail, mobile, and payment, and creates business-oriented robots that can be more practically applied. This innovative solution has successfully enhanced the customer service experience for over 50 multinational brands, promoting sales conversion rates and reducing service costs!

Empowered by AI, the intelligent center is at the core of Telligent 3.0, primarily utilizing an exclusive Hybrid AI model, which combines Google’s generative AI Gemini with Telli AI's highly visual process design tool Flow Engine, integrating diverse scenarios of member marketing interactions, allowing brands to easily design highly customized processes and create exclusive AI text customer service Flow Chat and voice customer service Flow Talk with varied intelligent service scenarios.


Innovations in AI Customer Service Robot Technology, Hybrid AI Accelerates Flow Chat Performance Improvement

Flow Chat supports multiple languages and can switch between Traditional Chinese, Simplified Chinese, and English in real time, helping brands expand into overseas markets; it also offers rich process checkpoints such as intent classification, tag management, scheduling notifications, A/B testing, and API real-time data exchange, integrating CRM data, enabling brands to complete full journey customer interactions during conversations while meticulously controlling interaction processes.

Regarding real cases and applications of Flow Chat, Seven also cited a successful AI customer service case in the home appliance industry: when customers need repair services, AI customer service can generate and manage work orders instantly, providing a seamless service experience.

To further enhance the speed and efficiency of AI customer service applications, Telexpress has launched a market-exclusive Hybrid AI technology: retaining the powerful and rich process engine architecture of Flow Chat, combining the advantages of generative AI, brands only need to provide their official product webpage (HTML) or related document files (PDF), utilizing large language models (LLM) for intent classification and processing, and finally, Telli AI's RAG architecture quickly generates answers.

AI Voice Robot for Smooth Interaction: Google AI Enhances Flow Talk to Improve Customer Experience

Flow Talk combines Telexpress's most specialized IVR Cloud and integrates Google AI technology, including speech-to-text (STT) and text-to-speech (TTS) functionality. It accurately converts customer calls into text, uses Telli AI for text intent classification and understanding, and inputs the answers into the Flow Engine for logical analysis and processing, finally replying to customers with friendly voice. This not only improves response speed but also enhances the overall customer service experience.


AI Empowered Member Management: Insight into Customer Needs, Achieving Personalized Service

In addition to AI technology, Telligent 3.0 also has powerful member management features. The member center of Telligent 3.0 integrates member data from different channels, building comprehensive customer profiles, providing a group-based member structure, assisting enterprises with multi-brand memberships to effectively categorize and manage members. The AI algorithm can analyze members’ chat records, purchasing behaviors, etc., providing deep insights to help formulate personalized services and marketing strategies. Additionally, brands can customize member management interfaces and functions according to their needs, enhancing user experience.


AI Empowered Marketing: Efficient Copy Generation with One Click, More Precise Target Marketing

The marketing center is a major highlight of Telligent 3.0, fully utilizing Google Gemini's text generation technology. Marketers only need to provide a brief description of the scenario to generate efficient and consistent marketing copy through AI, supported by omnichannel QR code redirection tools and gaming combinations, assisting brands in increasing productivity while enriching customers' marketing experiences. AI smart tagging can also help members with targeted marketing, optimizing marketing activities, and enhancing customer participation and conversion rates.


AI Empowered E-Commerce: Insight into Customer Needs, Precision Recommendations Achieve Sales Conversion

The e-commerce center integrates predictive AI technology, combined with the intelligent center's consultant robot, capable of analyzing all interaction journeys between customers and brands, including dialogues, marketing interactions, and purchase behavior records. Like professional sales consultants, it provides the most personalized product recommendations, improving sales conversion rates and reducing service costs.


AI Empowered Data Center: Creating Brand Private Traffic Pools, Deepening Data Insights

The data center helps brands establish and manage private traffic pools through AI technology. AI algorithms analyze customer value based on the RFM model, helping brands identify high-value and dormant customers, thereby formulating targeted marketing strategies. The data center also provides AI-driven reporting and data consulting services, assisting brands in gaining deeper understanding and utilization of data.

AI Empowered Customer Service and Sales Consultants: Creating a Perfect Human-Machine Collaboration Communication Center

The communication center integrates omnichannel messaging, employing AI technology to analyze and predict customer needs, providing timely dispatching and automated responses, enhancing communication efficiency and customer satisfaction.

The successful application of the six centers in Telligent 3.0 not only demonstrates the potential of AI technology in the CRM field but also continues to collaborate with innovative companies in Silicon Valley to promote more enterprise-level business applications. In the future, Telexpress will continue to innovate through AI technology, providing smarter and more personalized CRM solutions for global clients, helping enterprises achieve a new milestone in intelligent transformation.


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